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EUM uses passwordless sign-in: you sign in with a code or a magic link. You can strengthen your account with a second factor, and for certain products/roles you’ll be asked to verify your identity.

Signing in (passwordless)

  • OTP code: we send you a one-time code to your email/WhatsApp; you enter it and you’re in.
  • Magic link: a direct sign-in link to your email.
There’s no password to remember or to leak.

Protect your account (2FA)

In Security you can enable:
  • Authenticator (TOTP) — codes from an app like Google/Microsoft Authenticator.
  • Passkey (WebAuthn) — device fingerprint/face/PIN.
For sensitive actions the system may ask for a re-confirmation (step-up), even if you’re already signed in.

Identity verification (KYC)

Some products and B2B access require you to verify your identity: you upload your INE (front/back) and do a liveness check (selfie). The process is guided and secure. It’s the same one used when activating a B2B / Collective account.

B2B account (businesses)

If you’re going to buy at wholesale, in addition to KYC you’ll be asked for your Constancia de Situación Fiscal (CSF) (Tax Status Certificate). See How to buy · wholesale and Sell EUM on your Shopify. Verified against the production system (2026-08-01).